Hey there!

Maybe we know each other, maybe we don’t. Either way and since you’re here, I’m guessing you want to know a thing or two about me. I’ll keep it short—just scan through the bold words if you’re in a hurry.

I’m Sara, a senior visual designer and creative director with 15+ years of experience. I design visual identities (a.k.a. branding) that capture the values and mission of a project, helping brands not just compete but stand out as industry references.

A visual identity can take many forms—a sleek website, a standout campaign, a clear publication, a hundred icons, or beautiful packaging. Whatever it is, I’ll make sure it works.

In case you are the type who cares about awards, my work has been recognised by Laus Awards, Dutch Creativity Awards, and European Design Awards, among others.

I also offer brand consultancy for companies and mentorship for aspiring designers.

Beyond my freelance work, I’m co-founder of What The Studio, where we tackle projects that need an extra push. Oh, and, I’m a digital illustrator too—it keeps my soul happy. Follow me at @artsyficial.prints.

Enough about me—what about you? Got a project that could use strong design and creative direction?